SlopeFillers On SAM features past and present blog posts each week of marketing guru, Gregg Blanchard. Having worn many different marketing hats before entering skiing, Gregg provides a fresh perspective on the industry, sharing his ideas, insights and analysis for winter resort marketers. Whether it's an in-depth post on Google analytics or a rant on social media let-downs, Gregg's reviews and commentaries are thought-provoking, at the very least.
Beneath the laid-back demeanor, Sean Mirus has a fascinating story that starts on an international stage with the Air Force and ends in the director's chair at Schweitzer. What connects the dots? Hard work, perseverance, and one gutsy decision.
Season passes have always been a topic I’ve enjoyed studying. So with season pass season coming up and Vail probably announcing an acquisition in the coming days/weeks to bolster momentum before its launch, I wanted to recap some of the best insights on the subject from both here and other research I’ve done.