Snowbasin Names Ratchford as General Manager
SAM Magazine—Snowbasin, Utah, April 20, 2018—Snowbasin Resort appointed Davy Ratchford as its new GM effective May 2018. Ratchford will succeed retiring GM John Loomis.
Ratchford has most recently served as senior director of marketing and strategic alliance at Park City Mountain and was previously the director of marketing at Vail Mountain, Colo., and Northstar Resort, Calif. Throughout his career Ratchford has specialized in driving business results, elevating the guest experience, and cultivating community engagement. Born and raised in Dublin, Ireland, he attended the University of Utah.
“I am excited for the opportunity to build on what John has done for Snowbasin,” said Ratchford. “To align with the vision of this incredible resort, work with amazing talent and industry leaders while helping deliver the best ski experience for our loyal guests is a dream come true. Snowbasin is an amazing mountain with a staff that cares deeply about its guests. I am committed to its success and will do my very best to deliver on the promise of this legendary mountain.”
The retiring John Loomis said, “I am pleased to welcome Davy Ratchford as the new general manager for Snowbasin Resort. I had the pleasure of working with Davy in California and know his leadership skills and business development knowledge will be tremendous assets in the increasingly competitive marketplace. Davy and our talented resort leadership are well poised to deliver Snowbasin’s superior guest experience while maintaining its distinctive charm and unique character.”
Bruce Fery, CEO of Grand America Hotels & Resorts, added, “We are fortunate to have enjoyed John Loomis’ leadership and talents for the last six years. With an illustrious career spanning Alta, Snowbird, Northstar, and Snowbasin, John’s contributions to the industry are evident. With the readers of SKI Magazine citing the property for its excellence in service, dining, and lifts, John leaves Snowbasin in excellent condition.”